Finding Promised Land|FREE LIVE WEBINAR — Limited Spots Available
Finding Promised Land

Free Live Webinar

How to Find the
Perfect Land for a Glampground

Build the glampground you've been dreaming of. Join us for a free live deep dive on how to find, validate, negotiate, and finance the right property — without the costly mistakes most first-timers make.

Tuesday, April 15 · 1:00 PM EST

Hosted by Brian Linton, founder of Ferncrest

Tue, April 15 · 1:00 PM EST

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The Webinar

The Land Decision Sets the Ceiling on Everything Else

Site design, permitting costs, marketing, guest experience, even your eventual exit value — every one of those is capped or unlocked by the property you start with. Get the land right and the rest gets easier. Get it wrong and no amount of operational excellence will fix it.

In this free live session, we'll walk through the exact framework we use to evaluate properties — raw acreage, farms, campgrounds, RV parks, and other commercial opportunities — so you can move with confidence on the right deal and walk away from the wrong ones.

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The Land Decision Is the Hardest Part

Most aspiring glampground owners get stuck here — or worse, buy the wrong property and find out only after closing. These are the questions we hear over and over.

Is this property even viable?

Zoning, water, septic, road access, slope, tree cover, drainage — the wrong answer to any one of these can sink the project.

Will guests actually come here?

Drive time from major metros, nearby attractions, scenery, seasonality — not every beautiful piece of land is a viable hospitality location.

Am I overpaying?

Land and commercial property pricing is opaque. Without comps and a clear view of carrying costs, it's easy to lock in a deal that never pencils out.

What We'll Cover in the Webinar

An honest, practical walkthrough of how we evaluate property for glamping — the same framework we've used to build Ferncrest and help others build their own glampgrounds.

And to be clear: this isn't just about buying raw land. It's about buying the right land — which might be raw acreage, a working farm, an existing campground or RV park, or another commercial property ready to be transformed.

1

Where to look — the platforms, brokers, and off-market channels that surface the best opportunities

2

Raw land vs. existing property — when to buy farms, campgrounds, RV parks, or commercial properties instead of starting from scratch

3

Desk research before you ever visit — zoning, FEMA flood zones, soil, slope, utilities, and access

4

On-site validation — what to actually walk and verify when you tour the property

5

Reading the market — drive time, demand signals, comparable operators, and demographic indicators

6

Negotiation tactics — how to structure offers, due diligence periods, and contingencies that protect you

7

Financing options — conventional, seller financing, SBA, and creative structures for hospitality properties

8

Red flags that should kill a deal — the things we walk away from every time

9

Live Q&A — bring your specific property questions and we'll work through them on the call

What People Are Saying

Trusted by Operators, Investors & Aspiring Owners

A few words from people who've worked with us and learned from our experience.

“I can honestly say that many of the lessons you shared have directly shaped my experience — from phasing and infrastructure decisions to guest experience and long-term sustainability.”

Season Davis

Glampground Owner

“Some of the most valuable things I took away was not only how to begin and where to get started, but what were some of the challenges I was going to face and what are some things I didn't even think about before I got started.”

Bill Goglin

Real Estate Investor

“This was my family's first time glamping, and we couldn't have chosen a better place! This campground was so well thought-out with good space and privacy from other guests and easy accessibility to the facilities.”

Barbara

Ferncrest Guest

Who This Webinar Is For

Whether you're early in the dream stage or actively touring properties, this session will save you time, money, and second-guessing.

You're thinking about starting a glampground

And you don't want to lose months chasing properties that were never going to work in the first place.

You already own land or a property

And you want an honest assessment of whether your land, farm, or existing operation is a good fit before you invest in site work.

You're actively shopping

And you want a clear framework for evaluating each property quickly and confidently.

You've been burned before

Maybe you bought the wrong piece, or watched a deal fall apart. You want to do it right this time.

Land That Works

A look at the kind of properties that have become destinations — and the elements that made them work.

Scenic glamping property
Glamping dome outdoor view
Glamping property landscape
Glamping dome at night
Glamping dome interior
On-site sauna amenity

No Hype. Just What Actually Matters.

We've evaluated raw land, farms, campgrounds, RV parks, and commercial properties on the way to building Ferncrest and helping other operators do the same. This webinar is the framework we wish we'd had at the beginning — the questions to ask, the due diligence to run, and the gut checks that keep you from falling in love with the wrong piece of land.

The Hard Truths

Most properties people get excited about wouldn't actually work. We'll show you how to spot that early.

The Right Fit

When the property is right, everything downstream gets easier. Site design, permitting, marketing, guest experience — all of it.

Brian Linton

Your Host

Brian Linton

Founder, Ferncrest & Finding Promised Land

Brian is a hospitality entrepreneur who has spent the last two decades building consumer brands, boutique hotels, and the flagship Ferncrest glamping property. He's personally evaluated hundreds of properties — raw land, farms, campgrounds, and commercial sites — and developed the framework this webinar is built on.

Founder of Ferncrest, a growing network of boutique glampgrounds

Built & operated boutique hotels across multiple markets

Evaluated hundreds of hospitality properties nationwide

Advisor to aspiring glampground owners & operators

Free Registration

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Tue, April 15 · 1:00 PM EST

Save your seat

Free registration · Join link sent to your inbox

No spam. Unsubscribe anytime.

Common Questions

Do I need to already own land to attend?

No. Whether you're just starting to dream about a glampground or actively touring properties, this webinar will give you the framework you need at any stage.

Is this only about raw land?

No. We'll cover the full range — raw acreage, farms, existing campgrounds, RV parks, and other commercial properties that can be transformed into a glampground. The principles apply across all of them.

Is this webinar really free?

Yes, completely free. No credit card, no obligation. We want as many aspiring glampground owners as possible to make smart property decisions.

What if I can't make it live? Will there be a replay?

No replays are available for general registration — you need to attend live. The only way to get access to the recording is through the VIP small group session, offered on a separate page right after you register. VIPs are sent the full webinar replay after the April 15 live session.

Will you cover my specific market or property?

Bring your questions to the live Q&A. We'll do our best to address as many specific situations as possible during the session.

Don't Buy the Wrong Property

Join the live webinar and walk away with a clear framework for finding, validating, and securing the right property for your glampground.

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